CX-SYNERGIES

OUR FREE, CROSS-INDUSTRY NETWORK FOR CUSTOMER ENTHUSIASM

At a glance

  • ... a network for customer experience (CX) experts. We meet twice a year to discuss current challenges and solutions together. Each of our member companies is the host once. The respective host companies invite us to immerse ourselves in their CX journey.

  • ... a mix of input and in-depth exchange. Because it is precisely this combination that is often missing at conferences. We offer exciting keynote speeches and facilitate an intensive exchange on the topics of customer centricity and customer experience management. For all specific everyday and practical questions, we offer a platform for sparring with our CX-Synergies network. Because even if the industries are different, it is always clear that the issues and goals are very similar.

  • ... mostly come from corporate groups or large medium-sized companies. Here is a small selection: Postbank, EON, Deutsche Telekom, Liftstar, Ikea, Deutsche Bahn, Deutsche Messe, Unity Media, Yellow Strom, Lilly Deutschland, Janssen Cilag, Philips, Axel Springer Verlag, Stepstone...

Customer Experience Management (CX)

Strategic success factor, playground or hype?

Practical solutions

Customer centricity and the way to put customers at the heart of a company does not follow a standard recipe. Nevertheless, there is a clear realization in the network: everyone is only cooking with water and "struggling" with similar challenges. CX is a puzzle with many pieces. Anyone who has understood what it means to create a coherent customer experience is quickly overwhelmed. This is where the greatest added value of our meetings arises, because the focus is on practical solutions!

An excerpt of previous topics

  • CX and the organization

  • KPIs: Measuring success

  • Sustainable anchoring of CX in the organization/among employees

  • Insights and customer testimonials - current paths and obstacles

  • Digitalization and customer experience - a contradiction in terms

  • How can a CX culture with personal responsibility succeed at all levels?

  • How do we bring customer-centric work into the organization using methods and systems?

  • CX internal - Customer centricity for applicants and employees

  • Experience with CX Tools

  • Convincing CX

Next
meeting

November 21-22, 2024
Hyve Innovation GmbH in Munich

In detail

Values

The "you" is part of our culture right from the start. At the same time, confidentiality is paramount, as this is the only basis for an open exchange and the spirit of the group. This is why the confidentiality agreement forms the basis of our meetings.

Inspiration

Karin Glattes, a partner at macc, came up with the idea of founding the company a few years ago during the interviews for her book "Der Konkurrenz ein Kundenerlebnis voraus". During the interviews, she noticed how openly the companies dealt with their solutions and how great the need was for an exchange of experience. CX-Synergies was born.

Procedure

Our meetings start on Thursday afternoon and end with a joint dinner. On Friday, we work all day on previously agreed issues in an informal barcamp format. All of this in ever-changing locations of our hosts.

What the members say

  • It's incredibly exciting and enriching because you can read between the lines and see what other companies are doing. I took away a lot of things that I can change.

  • They are not all further along, but have similar issues. Not everything is clear and not everyone has the solutions - that's motivating!

  • We really have to make sure that someone from the company is always there - everyone benefits - at every meeting.

  • Inspiring - just thinking about the questions for myself and my work, learning from good people who have the same task, lots of ideas for everyday life!

  • Changing participants, always new faces - but also "old" ones with whom you have developed further.

  • A particularly warm team - the way we interact with each other and how personalized this is is something very special.

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