Data is the raw material of the 21st century.

Digitization requires a new organizational design in order to be able to use the new possibilities of "big data" as business innovations at all: a data-driven organization. As is well known, it is not enough just to collect data; the decisive factor is how the data is linked to the company's performance. At the same time, many companies and their managers know what a data-driven organization looks like in principle: Forward-looking instead of "in the rearview mirror", with new methods and data analysis tools, a new generation of Expert:innen with Data Scientist & Co. as well as new metrics for performance management.
However, most companies encounter outdated IT systems, silo-like organizational structures as well as a culture still handed down according to "old, increasingly less valid principles of success", which make the path towards a data-driven organization a particular challenge. This is where macc comes in and supports with technology partners on the levels of strategy - organization - IT - skills and culture.
This includes defining the business requirements and transferring them into a project portfolio for the necessary transformation with a migration path as well as adapting the new organizational design and, if necessary, the operating model. In addition, we accompany the necessary cultural change process as well as the operational design and implementation of the learning journeys - also together with technology experts - for the corresponding skill development: From basic topics regarding analytics, data science, business intelligence, data management, IoT and artificial intelligence to concepts, models and tools in the functional context such as data-driven marketing & sales, data-driven customer experience, data-driven HR, etc., we support you in the development of the new skills.